The Founder's Story
The Story Behind Casa de Bloom.
From one childhood lesson to a community built on connection, generosity, and growth.
Meet Maya
She didn't set out to build a brand. She set out to build a feeling.
Maya's path began with a single belief — that the rooms we walk into shape the people we become. She built Kiwi Spa as a place where care wasn't transactional, and the rest unfolded from there.
Today she leads three connected worlds, all rooted in the same conviction: that hospitality, at its best, is a form of love.
"When you give without measuring, the world finds a way to give back."
— Maya Bethke
Chapter Three
Maya's Story
A deeper look into the vision, the values, and the movement behind Casa de Bloom, Lux Island, and Kiwi Spa.
The World She's Building
Three spaces. One philosophy.
Community & Gathering
Casa de Bloom
A villa, a long table, a community. The place where people arrive as strangers and leave as something closer to family.
Elevated Experience
Lux Island
Private retreats designed around the slow rituals of water, warmth, and golden light — a quieter kind of luxury.
Each brand stands on its own, and together they form a living expression of how Maya believes the world could feel.
Value Creates Value
Kiwi Spa
The original sanctuary, and the philosophy beneath everything: what you pour in returns, multiplied, to those around you.