Why Do You Need Clean Skincare? Benefits, Truths, and How to Start

If you’ve ever put on a new product and your skin instantly felt itchy, tight, red, or bumpy, you’re not alone. A lot of people are switching to clean skincare because they want products that feel more gentle, more predictable, and easier to trust.

At Kiwi Spa, we hear this every day at our skincare clinic in Pacific Beach:
“I want my skin to calm down.”
“I want glow, but I don’t want irritation.”
“I don’t want 12 products. I want a simple routine that works.”

Let’s talk about what clean skincare means in real life and why it’s become so popular.